Social Media Marketing

What is Social Media marketing?

Social Media marketing is the fastest growing marketing trend in the current scenario. It is the process of using social media websites as a platform to gain attention in order to market the products and services. Companies who are not connected with their customers on social media are missing an opportunity (especially the companies who follow B2C models). Some most common examples are Facebook, YouTube, Twitter, Instagram, Pinterest, etc.

Companies use these websites to share the pics and videos of their products and the information about their products and services. Some companies also resolve many queries of the consumers on social media itself. Also, it is a way of marketing in which almost no cost is to be incurred while the conversion rate is also good.

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