B2B, B2C, C2C, C2B

What is the difference between B2B, B2C, C2C and C2B?

B2B: Business to Business. In this business model, an organization sells its products or services to another organization, which either uses it or adds value to it to sell further to consumers. These organizations need not advertise to the general public. They generally do their marketing to only specific businesses. Ex – Automobile manufacturing companies like Bosch Ltd,

B2C: Business to Consumer. In this business model, companies sell directly to the consumers. These are the companies which advertise themselves to the general public. Ex- Coca-Cola, Pepsi, Dell, Amazon, etc.

C2C: Consumer to Consumer. Nowadays consumers sell to other consumers directly through multiple platforms such as OLX & Quikr.

C2B: Consumer to Business. Nowadays this form is also getting very famous. In this model, consumers sell their products to the companies (generally used products) and these companies either add some value or refurbish it to use or sell to other consumers.
Ex – Selling second-hand cars on cardekho.com, selling our own surveys to the companies, selling notes, information or other data to a company, etc.

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