Sales Promotion

What is sales promotion?

Sales promotion refers to the marketing strategy of a product by giving discount offers or free gifts on the purchase. This is done for the promotion of a product which is either a newly launched product or a product which is not getting much attention. Ex – free data for 6 months on Jio network, fidget spinner free with Horlicks, 20% extra in Cadbury 5-star chocolate, “Sone ka sikka jeetne ka mauka” advertisement of Lux soap, etc.

While selling is called as a push type strategy, sales promotion is more of a pull type marketing strategy, as customers are attracted towards the product or service when they get heavy discounts or freebies.

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