Types of Marketing

. What are the different types of marketing?

There are several types of marketing in this modern era. There is no particular book or website where all the types are given. Some important types, which we use generally, are following:

Emotional Marketing: The most successful type of marketing is Emotional Marketing. It draws out a story which gets connected with the audience in some personal way because of which consumers make buying decisions driven by feelings rather than logic. Emotional marketing creates meaningful relationships that result in brand loyalty, positive PR and long-term connections.

Emotional marketing can be Inspirational, Aspirational, expressing love and nostalgic.
Following are some examples of Emotional Marketing and Advertisement


Emotional Marketing by British Airways

Inspirational: https://www.youtube.com/watch?v=JR8i9p3pcPg
Aspirational: https://www.youtube.com/watch?v=YnX--tCaHqE
Expressing love: https://www.youtube.com/watch?v=SFzTl3NZtsQ
Nostalgic: https://www.youtube.com/watch?v=mk8Z0WbSWV0


Cause Related Marketing: It is now a famous marketing strategy used by firms, in which they work for a social cause. They associate themselves with a cause and it benefits both the society as well as the company.

Following are some examples of CRM:


https://www.youtube.com/watch?v=g4-BsyNLq1A
https://www.youtube.com/watch?v=wJukf4ifuKs

Guerrilla Marketing:  It is a marketing strategy to promote the brands in an unconventional way. It is generally done if the budget is low. It requires high energy and creativity which focuses on grasping the attention of the public. It makes a memorable impression if people get surprised by their way of marketing.

Following are some examples of Guerrilla marketing: 



https://www.youtube.com/watch?v=-cvv1oC-ZaM
https://www.youtube.com/watch?v=xMHgjHvlqT0

Experiential Marketing: It directly engages (also called engagement marketing) the public and lets them experience the product or brand on their own. It makes a close bond between the consumer & the brand and people get a fun & memorable experience.

Following are some examples of Experiential marketing:

 

https://www.youtube.com/watch?v=jzIBZQkj6SY
https://www.youtube.com/watch?v=iXccAzruLq0

Ambush Marketing: In simple words, it’s the type of marketing under which a company markets its products or services through an event for which it is not an official sponsor.

Following are some examples of Ambush Marketing:


https://www.youtube.com/watch?v=KBV69DTmX2M
https://www.youtube.com/watch?v=2VJQZ_WMXVQ

Covert/Stealth Marketing: Stealth or undercover marketing is a technique in which people don’t actually know that they’re being marketed to. The technique was devised as many people don’t like hard selling and forced marketing on them. In this way, a product is marketed in such a way that people don’t know they are being marketed and the work of a marketer gets done.

Following are some examples of stealth marketing:


Marketing of Vaio laptops and MacBook through movie scenes

Crowdsourcing: It’s a new marketing type in which some task is given to the public openly. People try to complete that task and they themselves get a connection with the brand.
 






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