Tips for Commercials

Tips for commercials

·       Brand Identification: Several researches have shown that a lot of viewers remember the advertisement but don’t remember the brand name. They often attribute the commercial with a competing brand. So, marketers should use the brand name within the first 10 seconds of the commercial. They can also play games with the brand name or add a tune or jingle to the brand name to make customers remember it.
When you advertise a new product, you have to teach people its name.

Ex - https://www.youtube.com/watch?v=XgUJP6xGHOs

·       Food in Motion: In food commercials, the more appetizing you make it, more it sells itself. It has been found through research that food in motion looks more appetizing. For example, you can show mango juice swirling and coming out of mangos or chocolate sauce being poured over ice cream or pancakes.

Ex -https://www.youtube.com/watch?v=9WDHy6voeng

·     Close ups: If the product is the hero of the commercial (generally in food commercials) then the closer you get to the product, the more you attract the consumers’ mind to purchase it.

Ex - https://www.youtube.com/watch?v=8lVzzTlaFGc

·   Open with the fire: People screen out a lot of commercials because they open with something dull. You know that great things are going to come, but the viewers don’t. So, try to grab their attention within the first 15 seconds.

Ex - https://www.youtube.com/watch?v=MP29G_F7Tt4

·       When you have nothing to say, sing it: Although jingles are not a foolproof idea for a commercial, it can fill the void between product and viewer. There have been many instances when viewers remember the jingle or the song associated with the product. So, try to name the product in that song.

Ex - https://www.youtube.com/watch?v=scltYH13uEY

·   Show the product in use: Advertisers claim that the commercials which show the product being used by consumers and the end result of using it, sell more.

Ex - https://www.youtube.com/watch?v=r2rdHkR_x3Y

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